PRIVACY POLICY

Last updated: 28 September 2026

This Privacy Policy explains how personal information is collected, used and protected when you visit, interact with or make a purchase through FIELSEN.com.

1. ABOUT FIELSEN

FIELSEN is an outdoor and adventure brand operated from Luxembourg.

FIELSEN is being developed within a planned Luxembourg business structure under OIMP. Until that business registration is completed, we do not represent OIMP or FIELSEN as a registered company where this would be inaccurate.

Privacy enquiries and requests should be submitted through Contact FIELSEN on the website.

2. INFORMATION WE MAY COLLECT

Depending on how you use the website, personal information processed may include:

• information you provide when placing an order;

• your name and billing or delivery information;

• contact details supplied for an order or enquiry;

• order, transaction and customer-service information;

• information submitted through Contact FIELSEN;

• newsletter and marketing preferences;

• technical information such as browser, device and IP information;

• cookie and similar technology information; and

• information necessary to detect fraud, misuse or security problems.

Payment information may be processed by Shopify or an applicable payment-service provider.

FIELSEN does not ask customers to submit payment-card details through Contact FIELSEN.

3. WHY WE PROCESS PERSONAL INFORMATION

Personal information may be processed to:

• provide and operate the website;

• process and fulfil orders;

• provide customer support;

• process returns, refunds and disputes;

• respond to enquiries;

• maintain website and transaction security;

• prevent fraud and abuse;

• comply with legal obligations;

• maintain appropriate business records;

• improve the website and services; and

• provide marketing communications where legally permitted and, where required, consent has been obtained.

4. LEGAL BASES FOR PROCESSING

Where the General Data Protection Regulation (GDPR) applies, processing may rely on one or more legal bases, including:

• performance of a contract or steps requested before entering into a contract;

• compliance with a legal obligation;

• legitimate interests, where those interests are not overridden by the individual's rights and interests; and

• consent, where consent is required.

The appropriate legal basis depends on the particular processing activity.

5. SHOPIFY AND SERVICE PROVIDERS

FIELSEN.com uses Shopify as its ecommerce platform.

Personal information may therefore be processed by Shopify and by service providers necessary to provide functions such as hosting, payments, order fulfilment, fraud prevention, analytics, communications and other website services.

Those providers process information subject to their respective contractual and legal obligations.

6. INTERNATIONAL DATA TRANSFERS

Some technology, ecommerce, fulfilment or other service providers may process information outside Luxembourg or the European Economic Area.

Where GDPR restrictions on international transfers apply, appropriate safeguards are required in accordance with applicable law.

7. COOKIES AND SIMILAR TECHNOLOGIES

FIELSEN.com may use cookies and similar technologies for purposes including website operation, security, shopping-cart functionality, preferences, analytics and other website features.

Where consent is legally required for non-essential technologies, applicable consent controls should be provided.

You may also be able to manage certain technologies through your browser or device settings.

8. MARKETING

Marketing communications are sent only where there is an appropriate legal basis.

Where marketing is based on consent, you may withdraw that consent.

Unsubscribing from marketing does not prevent necessary transactional communications relating to an order or service request.

9. DATA RETENTION

Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting, tax, contractual, fraud-prevention or dispute-resolution requirements.

Different categories of information may therefore have different retention periods.

10. YOUR DATA-PROTECTION RIGHTS

Subject to applicable law, individuals may have rights concerning their personal information, including the right to:

• request access to personal information;

• request correction of inaccurate information;

• request deletion;

• request restriction of processing;

• object to certain processing;

• request data portability;

• withdraw consent where processing relies on consent; and

• lodge a complaint with an appropriate data-protection supervisory authority.

These rights are subject to the conditions and exceptions established by applicable law.

11. PRIVACY RIGHTS IN OTHER JURISDICTIONS

Visitors in certain jurisdictions, including some U.S. states, may have additional privacy rights concerning targeted advertising, sharing or sale of personal information.

Where applicable, additional privacy controls may be made available through FIELSEN.com.

12. CHILDREN'S PRIVACY

FIELSEN does not knowingly seek to collect personal information from children in circumstances where parental or guardian consent is legally required and has not been obtained.

13. SECURITY

Reasonable technical and organisational measures are used to protect personal information.

However, no internet-based service can guarantee absolute security.

14. THIRD-PARTY WEBSITES

FIELSEN.com may contain links to third-party websites and services.

Their privacy practices are governed by their own policies and are not controlled by this Privacy Policy.

15. CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be updated to reflect changes to FIELSEN.com, services, technology, the business structure or applicable requirements.

The latest revision date is shown at the top of this policy.

16. CONTACT AND PRIVACY REQUESTS

To make a privacy request or ask a question concerning personal information, use Contact FIELSEN on the website and select the most appropriate enquiry category.

FIELSEN does not publish a privacy email address or telephone number on the website.